Tuesday, April 15, 2008

The Teton NameScale

The Teton NameScale is the first objective system able to give names a numeric point score, based on how good or bad they are.

Lauren Teton, partner at the product naming firm Name One! has created this formula, called the Teton NameScale for ranking the success quotient of names. It is based on the linguistic premise that most product names are neutral, but some names are much better, and some names are worse than the mean. Ranking characteristics range from pronunciation and spelling, to how much fun they are to say, and do they contain the letters S-E-X. Name traits are given point values in the proprietary formula so that one name can actually be scored against another.

Read Name Reviews here.

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